My specialty in web work is small business websites for ‘service’ companies. What does that mean? Well, a ‘service’ company is any company that needs their potential client to realize that they need some sort of work or service done and that they will call into that company to get a quote or set an appointment.
How to tell if you have a service company: do all (or nearly all) of your clients call you to set an appointment or ask for a bid for your services? Then most likely, you’re in a service business.
What makes that different? Well, if you had the other type of business that is popular, a ‘brick and mortar’, you most likely have a storefront or a shop where you expect peoples first experience with you is by them visiting.
What difference does it make on the web? Well, in a ‘brick and mortar’ business, your website is more of a ‘presence’ site. Which is a website that is designed to get the viewer to come to your shop or to order a product online. Whereas a ‘service company’ website is more of a site designed to elicit a specific response, which is to pick up the phone and call for services.
Let me show you a couple examples. Look at the website for Macy’s .
The site has a single purpose: get you excited about what is going on at Macy’s. Notice this: no obvious phone number. In fact, if you want to call Macy’s, you have to dig relentlessly through the site to find a phone number to call.
Now, compare that to a ‘service company’. Like this Reno carpet cleaning company.
See the difference here. The phone number is displayed large and proud – just begging you to make the call. They even have a click to call button to make it easy to dial.
The process is simple. You found our website. We are selling you on our capability to do good work, and we’re asking you to do the next step, which is to simply phone us.
Does this work? Oh, hell yes. When you see the difference in a website for a service business that makes the mistake of putting a ‘brick and mortar’ presence website up instead of a smart service business site, it can be hundreds of phone calls per month more.
One of my clients in Reno, Nevada was getting 2-3 phone calls per month off their website. When we rejuvenated it and structured it to drive phone calls, they started getting 150-200 calls per month requesting quotes for services. Just think about that. How much better would your business be if you had 100+ people calling you for quotes each month?
Is it time for you to restructure your web presence? I can advise you or do the work for you. Just give me a call at (775) 544-1112. My name is JR and I’m here to help service businesses maximize their potential. Call me today with questions or to get a free review of your web presence.